Case Study: La Quinta

Hotel development, financial and trade PR dominance.

La Quinta engaged MFC PR as its PR and industry relations partner from 2003 through 2017.

Beginning from the brand’s inception of franchising, MFC PR introduced the value proposition to the industry, securing more than 10,000 media placements including a dozen trade publication cover stories, and feature articles in the Wall Street Journal, New York Times and Barrons.

Our industry connections, PR expertise and ability to generate Thought Leadership helped La Quinta grow its franchise system from a first hotel in 2003, to more than 900 over a decade later.