Case Study: IDeaS

Helping tech companies reposition for market leadership and tell their stories.

IDeaS is the pioneer in hotel revenue management, with more than 30 years of market leadership and innovation.

After a market challenge from upstart competitors, IDeaS engaged MFC PR for PR services and Michael Frenkel for a broad scope of communications strategy and market repositioning.

Within a few months, IDeaS regained its luster in the marketplace,  quickly shifting the conversation to its products, services and history of true market leadership.

The company has appeared in hundreds of articles over the course of two years, has revitalized its content and Thought Ledership program and has regained its status as the undisputed leader in revenue management.